Amid the seemingly popular 'For Sale By Owner' gimmicks there are some important realities

Consumers have many choices when deciding to buy or sell property (for that matter consumers make choices on a daily basis; whether it's handling legal issues, booking trips, selecting an insurance or mortgage company, choosing a dentist, booking a hair appointment - the list goes on)  As Realtors we have to understand the reality of 'choice' - however as professionals in our industry we have to be able to explain to a Consumer why CHOOSING WISELY MEANS CHOOSING RE/MAX .

Today's Consumer is busier than ever with work, family and social commitments - Thoroughly explain what your services will mean to them in terms of time saved and top dollar achieved - yes the devil is in the details but NEVER assume the Consumer (who has just been mislead by a ridiculously inaccurate FSBO ad or commercial) understands the details.

Address the alternative to using a Realtor including all of the things they stand to lose - This isn't a 'scare tactic' it's a reality.  Realtors do add value.  Include that proof in your presentation.  Large investments are involved in a property sale and we help a great deal.  Rational people don't often waive their right to use a lawyer in court because they understand the consequences.  Rational people need to fully understand the consequences of not using a Realtor and why you add value - make it your priority to explain this.  Click below to review only one example of how we add value.

  http://propertywire.ca/news/national-news/1476-canadians-need-help-getting-homes-ready-for-sale.html

Cheers,

Corrie