The RE/MAX agents in our company with longevity and who thrive, have a very simple secret. No matter what is happening in the market, they consistently provide top quality service for their clients, and they consistently keep in regular touch with the families in their database by providing relevant information or simply a quick 'hello'. This skill seems so obvious, and yet it's often dropped by the wayside in favour of 'what's new and what's next'. Distractions are a Realtor's worst enemy and often result in a detrimental loss of focus
example A: 'I should have contacted my database this month, but I was just too busy running with my Buyers.' That distraction (note I've chosen a kinder word than 'excuse'?) doesn't cut it - database loyalty is a two-way street, and you can't afford to drop the 'regular contact' ball so make the time.
example B: 'The market/economy has been so slow lately - I have nothing to tell my clients so I'll wait for some positive...' What?!!! there is always something positive to say, whether it's a projection for the future, a good Buyers' market, or just a hello - MAKE CONTACT
They say that in any situation if you feel overwelmed, it's always best to go back to basics. Well, these are the basics, how about just never deviating from them?? - think about how powerful that could be - how focussed and unflappable you would feel. Take control of your business today - pick 2 or 3 things and do them consistently despite the 'Distractions' which will always come up wearing different disguises.
Speaking as someone known to be 'easily distracted' focus can be accomplished using baby steps.
It's progress not perfection - But.... you do have to TAKE THAT FIRST STEP - Loyal Clients are yours for the nurturing.
Corrie
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